Our Story
From a vision to transform agriculture to a thriving network of 2500+ farmer clusters across India.
The Yathaavat Journey
A passionate first generation entrepreneur Manendra Singh (ran a venture of logistics and fashion apparels) was hustling to explore problems, gaps and opportunities to solve and bring sustainable impact in lives of millions. When he took a break and spent some time in a village near to Agra then his emotions touched with agriculture and he fell in love with solving problems of agriculture and farmers.
He decided to work on unconventional crops to uplift the lives of farmers which can create a small dent and can contribute to the economy of the country. He started learning about medicinal and aromatics plants in late 2017. He planned to start farming to increase the dimension of learning in this domain and started motivating other farmers towards aromatic crops.
In 2018, these efforts gave birth to Yathaavat which blends passion and essence to soothe, heal and enhance customer experience by keeping health, safety and wellness at the centre. Currently, we are involved in essential oils & their hydrosols, herbs and carrier oils.
2500+
Farmer Clusters
100%
Natural Products
Our Vision
To be a globally admired Aromatics & Medicinal brand that enhances the quality of life of all stakeholders.
Our Mission
- 1To build bridge between producer and consumer.
- 2Stewardship towards nature, agriculture, aromatics & medicinal plants.
- 3High-quality, purity, and affordable essential oils, herbs, hydrosols & carrier oils.
- 4Farming with high ethics and standards.
- 5Sustainable impact on community we touch and love.
Our Values
These core values guide everything we do at Yathaavat, from how we work with farmers to how we develop our products and maintain the supply chain to our esteemed customers globally.
Accessibility
Making high-quality aromatics and medicinal products accessible to everyone.
Responsibility
Taking responsibility for our impact on farmers, communities, and the environment.
Optimistic
Maintaining a positive outlook and belief in our mission and vision.
Mindfulness
Being conscious of our actions and their effects on all stakeholders.
Adaptability
Embracing change and continuously evolving to meet new challenges.
Technology Driven
Leveraging technology to improve our products, processes and services.
Innovative
Constantly seeking new ways to improve our products and farming techniques.
Customer Focused
Putting our customers' health, safety, and wellness at the center of everything we do.
Sustainability
Committed to sustainable farming practices and environmental stewardship.
Our Farmers, Our Foundation
Every oil drop starts in the field. Here's a glimpse of the network and the craft behind it.
Building the Network
We identify and onboard farmer clusters across India, mapping every village that joins the Yathaavat family.
Modern Farming
We equip our farmer partners with modern tools and sustainable practices to grow healthier crops.
Careful Distillation
Every batch is distilled with care, close to the farm, to lock in purity & naturality from field to bottle.
Building the Network
We identify and onboard farmer clusters across India, mapping every village that joins the Yathaavat family.
Modern Farming
We equip our farmer partners with modern tools and sustainable practices to grow healthier crops.
Careful Distillation
Every batch is distilled with care, close to the farm, to lock in purity & naturality from field to bottle.
Our Milestones
The key moments that have shaped our journey from a vision to a thriving community of farmers, scientists, industry experts, customers and wellness advocates.
The Seed is Planted
Manendra Singh begins learning about medicinal and aromatic plants at CSIR-CIMAP while exploring solutions for agricultural challenges.
Yathaavat is Born
Official founding of Yathaavat with a mission to bridge the gap between producers and consumers of aromatic and medicinal plant products.
First Farmer Clusters
Establishment of the first 25 farmer clusters dedicated to growing aromatic and medicinal plants using sustainable practices.
Warehouse filled with Essential Oils & Hydrosols
Introduction of our first line of essential oils and hydrosols, produced from plants grown by our farmer network.
Expansion Milestone
Reached 250+ farmer clusters across multiple states in India, significantly increasing our cultivation and production capacity.
Addition of Herbs in the cart
Expanded our product line to include a variety of herbs, catering to the growing demand for natural wellness solutions.
International Recognition
Received certification for international export standards, opening global markets for our products.
2500+ Farmer Network
Expanded to over 2500 farmer clusters, creating a sustainable ecosystem for aromatic and medicinal plant cultivation.
Join Our Journey
Whether you're a customer, farmer, or potential partner, we invite you to be part of our mission to enhance lives through nature's purest essences.