A passionate first generation entrepreneur Manendra Singh (ran venture of logistics and fashion apparels) was hustling to explore problem, gap and opportunity to solve and bring sustainable impact in lives of millions. When he took a break and spent sometime in village near to Agra then his emotions touched with agriculture and he fell in love in solving problems of agriculture and farmers.

He decided to work on unconventional crops to uplift lives of farmers which can create small dent and can contribute in economy of country. He started learning on medicinal and aromatics plants in late 2017. He planned to start its farming to increase dimension of learnings in this domain and started motivating other farmers towards aromatics crops.

In 2018, these efforts gave birth to Yathaavat which blends passion and essence to soothe, heal and enhance customer experience by keeping health, safety and wellness at the centre. Currently, we are involved in Ayurveda and essential oils and their hydrosols.